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Economic Models

All economic models are based on concrete data from leading authorities, including Freakonomics economist Steven D. Levitt and Wharton economist and entrepreneur Paul Zane Pilzer.  However, many details are fluid and will be the subject of this summer’s experiments.

Each economic model creates a microeconomy, within which the effects of interactions can be monitored, altered, and propagated.

Our models use innovative, yet well-founded, forms of stimulus among a group of players consenting to the system of rewards and disincentives.

Business Models

Over time, many business models have proven successful.  Unfortunately, in industry after industry, what used to work no longer works.  The trick is to use known, viable models, but align them for unique market niches.  Again, our models are based on the specific work of leading authorities, such as Wikinomics authors Don Tapscott and Anthony D. Williams.

Customers respond predictably to various value propositions.  The Internet increasingly offers better value, siphoning off customers.  Nevertheless, value propositions can be created to reliably target and satisfy specific markets.  Long-lasting business models require customer satisfaction, so customer satisfaction must be integral to the model.  For example, the Wedding Planner Model refers to business structures where the vendor is given a budget, but will do whatever it takes to ensure customer satisfaction, using third party solutions as needed.  Despite the model’s name, it works best with ongoing customer relations, rather than a single, finite event.

Register for more details

For additional details, and the ability to submit questions on our economic and business models, send an e-mail to, indicating your specific reasons for interest.